Mossimo Giannulli

July 5, 2009 Rena

Eye On Designers….

Mossimo Giannulli

We all know about Mossimo.  It’s our favorite Target go-to brand for fashion staples and even rebellious outfits for amazing prices.  Let’s give credit where credit is due and check out Mossimo Giannulli’s story.

Target Stores, Mossimo’s main buyer, gives us a small history of him:

“Mossimo Giannulli was born and raised in southern California, a region of the country heavily influenced by a casual, beach lifestyle.  In 1987, while still in his early twenties, Mossimo had an idea to capitalize on that lifestyle.  With a loan from his father, he started a small beach lifestyle company out of a garage on Balboa Island in Newport Beach, California.  By marketing solely to surf shops, Mossimo’s company grossed $1 million in its first year.

By 1995, his collection included sweaters, knits, men’s and women’s suits.  Mossimo at the time became the New York Stock Exchange’s youngest CEO.  Mossimo stated, “From 1987 – 1996 we were on a roll but needed a larger infastructure to keep up.”  In 2000 Mossimo signed what would be his largest and most successful endeavour with Target Stores. (Mossimo at Target).”

Mossimo’s Latest at Target:

We LOVE to see Mossimo in our closets and in our local Target’s.  It brings staples to the wardrobe and amazing prices along with retro pieces that keep up with the latest fashions.  I love Mossimo because I know I get my basics and the price is perfect.  Also check out “More Reads” because you can get Mossimo at more locations as well.

More Reads:

Funding – Gives a full biography and background

Mossimo at Target– Target’s Pressroom

The Budget – Blog about Mossimo’s Plus-size line at Target – Has a lot of styles! – The mothership for Mossimo – Mossimo Jeans


Entry Filed under: Eye on Designers

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